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Wollongong's Approach to Duplicate Image Replacement: A Global Comparison

The city's handling of duplicate image replacement is being put to the test as it navigates the challenges of digital asset management in the midst of a rapidly changing technological landscape.

By Wollongong News Desk · Published 5 July 2026, 5:22 am · Updated

2 min read

Wollongong's Approach to Duplicate Image Replacement: A Global Comparison
Photo: Photo by Lucius Crick on Pexels

Wollongong is taking a proactive approach to duplicate image replacement, with the city's council implementing a new digital asset management system to reduce storage costs and improve image retrieval efficiency.

The issue of duplicate image replacement has become increasingly important in recent years, particularly for cities like Wollongong that are undergoing significant economic and industrial transitions. As the city continues to diversify its economy and attract new businesses and investments, the need for efficient and effective digital asset management has become more pressing. The University of Wollongong, for example, has been at the forefront of this effort, with its IT department working to implement a new system for managing and storing digital images.

Locally, the impact of duplicate image replacement can be seen in various parts of the city. In the suburb of Keiraville, the Wollongong Art Gallery has been working to digitize its collection, with a focus on reducing duplicate images and improving image quality. Similarly, in the CBD, the Wollongong City Council has been implementing a new system for managing digital assets, including images, with the aim of reducing storage costs and improving retrieval efficiency. The council's IT department has been working with local businesses, including those in the Innovation Campus, to implement the new system and provide training and support to staff.

Duplicate Image Replacement in Practice

According to data from the Wollongong City Council, the new digital asset management system has already resulted in a significant reduction in storage costs, with a saving of over $10,000 in the first six months of implementation. The system has also improved image retrieval efficiency, with staff able to locate and retrieve images up to 50% faster than before. As of June 2026, the council has reported a total of 500,000 images stored in the system, with a duplicate image rate of less than 5%. This is compared to a duplicate image rate of over 20% in similar cities globally, such as Newcastle and Geelong.

Looking to the future, the city's approach to duplicate image replacement is likely to have a significant impact on its ability to attract new businesses and investments. With the Port Kembla renewable energy zone and the Illawarra Shoalhaven regional development fund, Wollongong is well-positioned to become a hub for innovation and economic growth. By implementing efficient and effective digital asset management systems, the city can ensure that it is well-equipped to handle the challenges of a rapidly changing technological landscape. As the city continues to grow and develop, it will be important for residents and businesses to stay informed about the latest developments in digital asset management and to take advantage of the resources and support available to them.

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