business
The Opportunity Emerging in Wollongong Business and Who is Already Benefiting
Local operators in digital media and related services are moving quickly to capture new demand created by shifting consumer habits.
How we reported this
Wollongong firms have started rolling out online radio platforms and supporting services after listener numbers for digital audio climbed sharply in the first half of 2026.
The trend matters now because national data showed a 28 percent rise in online radio audiences between January and June, prompting advertisers to redirect budgets away from traditional outlets. Wollongong businesses that act first can lock in lower production costs and secure early sponsorship deals before rates climb.
Stations and suppliers already active
Two operations on Crown Street in the CBD have opened studios this month. Sound Illawarra, based above the old post office building, streams local music shows and news bulletins aimed at shift workers at Port Kembla. A second outlet, Wave Radio Wollongong, operates from a converted warehouse on Keira Street and focuses on surf reports and event listings for North Wollongong residents. Both use local recording engineers who previously worked with the University of Wollongong’s media lab.
Suppliers have also seen orders increase. A printing business on Burelli Street reported selling 40 percent more branded merchandise for station giveaways in the past eight weeks compared with the same period last year. A small software developer in Fairy Meadow secured a contract to build scheduling tools for three new stations expected to launch by October.
Numbers behind the shift
Industry figures released on 10 July placed Wollongong’s online radio reach at 62,000 monthly listeners, up from 41,000 in December 2025. Average advertising rates for 30-second spots sit at $185, still below Sydney levels, giving local advertisers an entry point before prices adjust.
Businesses that want to participate should contact the Illawarra Business Chamber before the end of July to join an upcoming workshop on digital licensing and sponsorship packages. Early registrants receive a discounted rate of $95 for the half-day session at the Wollongong Town Hall on 29 July.